The cost of direct mail final expense leads will run anywhere from $300 to $600 per 1,000 pieces mailed. At this price it wouldn't take very long for an agent to go broke it he or she doesn't make sales. For years agents have mailed these leads to the low income individuals in hopes of receiving a high number of leads to be returned. The truth is, that the individuals who receive these mailers get the same mailer in some fashion on a weekly basis. Therefore the response rate for these types of leads is a measly 1% on average.
What about Medicare Supplements?
Many of these same individuals who receive these final expense lead cards also qualify for a medicare supplement. If you have an individual who is 65 or older, ask a question "who do you have your health insurance with"? Many individuals will tell you and also be interested to find out if they can get coverage for a lower price. Whether the prospect has a medicare supplement or a Medicare Advantage plan, it doesn't matter. Give them a quote. Many times you will be able to pull an extra sale out of the house to increase your profit margin.
What about a hospital indemnity plan?
Many seniors who have medicar advantage plans have no idea as to how they are going to pay the deductibles on these plans if they have a hospital stay. Show them a hospital indemnity plan that will pay these deductibles for them.
What about Dental Insurance?
This is a subject that doesn't come up very often but many seniors are interested in some sort of dental coverage.
What about Cancer insurance?
When cancer strikes, people need money! Even though Medicare and most medicare supplements will pick up the bulk of the medical bills, there are still expenses that aren't thought of such as travel and food expenses. Selling just one cancer plan per week can substantially increase your bottom line.
A Service?
Let me ask a question? Does the product that you cross sell have to be and insurance product or can it be a service? What if you could sell a free service that would result in referrals. I'm not talking about just a referral here and there, but rather a service that would get your clients to open up their address books and refer you to all of there friends and family members. Is it possible that such a service could exist. I do it every day of the week, and my lead cost are virtually nothing and your could be too! Find the right kind of service and use it to get referrals like never before. I offer a FREE REPORT on my website and you can optain your own copy by visiting and requesting it. Check out the Author's section for this information.
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