Direct mail final expense leads will deliver a simple message directly related to funeral cost and/or the shortfalls of the current government death benefit of $255. These burial insurance leads can also focus on the fact that seniors who have life insurance coverage will be able to pass on tax-free income to their loved ones in the event of their death. The current cost of a funeral is much more than the $255 government benefit, so you will find that many seniors will respond inquiring about extra insurance to cover the difference in cost.
In most cases, you will send out 1000 mailers a week and receive between 15-20 leads back. This will make it so you can get out on the field and sell funeral insurance to these interested seniors. However, if you don't know how to sell final expense, you will definitely struggle to make sales so it's strongly advised that you get some sales training.
For those who don't already know this business, it's simple:
You will need your leads for final expense insurance, your GPS, your sales presentation, your insurance companies, a few applications, your rate sheets and your keys to your car. Most agents will try to do between 5-7 appointments a day, 3 days a week, starting at 10:30am and ending at 7pm. This is 3 full days of appointments, starting on Tuesday and ending on Thursday. If you are really aggressive, you will take either Monday, Friday or Saturday and visit the prospects that wouldn't answer the phone or who did not show up for your earlier appointment with them.
If you send out mailers regularly, they will build up and give you enough prospects to call each week, generating about 20 final expense appointments each week. However, this greatly depends on your ability to pre-set final expense insurance appointments over the phone. Most of us fail miserably at this, leaving us with a handful of leads and no one to see. If this is the case, you should consider hiring a company or an employ to do the appointments for you.
If your budget does not allow this, then you will need to just go knock on their door, show them the mailer and let them know you are there because they sent the card in. In most cases, they will remember or be reminded by seeing their own signature. At this point, you can ask to come in for a minute or make an appointment for the next day or so.
Once in the home, you just follow deliver your sales presentation and you will be on your way to a six figure income.
How to Become an Insurance Adjuster Five Insurance Discounts You Should Know About What Is Agent of Record Status? Preparing an Insurance Agency for Sale
0 comments:
Post a Comment